Category: m-NEWS & JOURNALISM
REUTERS MARKET LIGHT
Original title: Reuters Market Light
Producer: Subodh Marwah ,Amit Mehra
Organisation: Thomson Reuters
Location: Mumbai, India
Platform: SMS Based
Reuters Market Light is a pioneering service that provides crucial, local and customized information to Indian farmers via mobile phones. It aims is to facilitate greater transparency in the Indian agricultural markets allowing individual farmers to increase their productivity and maximise their revenue. Each farmer can choose his choice of content, which is delivered to him in his local language over his mobile phone. RML provides to its subscribing farmers information that includes: Spot Crop Prices on daily basis, local weather forecast, crop advisory for selected crops, commodity news and any other information relevant to the farming community.