Project Title : Mobile First- Products for MakeMyTrip
Organisation : MakeMyTrip
Country : INDIA
Website : www.makemytrip.com
MMT travel apps not only enabled searching, booking and paying for flights but also offered add-ons such as booking history, itinerary,flight status as well as location-based solutions for dining options and restaurants. the information was delivered through an intuitive and interactive interface. The apps were popularized through launch offers for travel products purchased via mobile platform, and these offers continue to be revitalized periodically to drive adoption for the medium.
The project involved creating mobile apps and a touchsite designed from a ‘mobile-first’ angle – the focus was on providing features that give ‘real’ value and benefit and are used uniquely on the mobile platform. today, MakeMyTrip has apps for smartphones – Android, Blackberry and iOS, besides a HTML-optimized touch site. makemytrip also recently launched last-minute hotel deals where customers can access deep discounts (at least 30%) on sameday Hotel booking. Hotels participating in this offer are displayed as the first five hotels in the search results for same-day check-in. Travellers on the move can access these deals through MakeMyTrip Mobile apps and on the mobile touch-site.
Project Title : Cleartrip
Organisation : Cleartrip Pvt Ltd
Country : INDIA
Website : www.cleartrip.com
The online travel portal’s mobile application – Cleartrip mobile – enables travellers to book trains and flights, check PNR status and trip details. This mobile app has been built as pure iOS app by combining the iOS design & development guidelines of Cleartrip. Cleartrip mobile is how travel should work on mobile devices.
Cleartrip for iPhone was launched in Aug 2012 in india. Objectives • to provide a better user experience to our existing mobile users. 25% of the traffic on Cleartrip is from mobile and a large portion of it comes from ioS devices. • to increase penetration. Smartphones are growing at a rapid pace and 80% of mobile web usage is from Apps. • to introduce a product that complements our desktop site and can be used as companion while our users are on the move.
Cleartrip mobile works on any GPRS-enabled mobile device and comes in two versions. One version is optimised to work on feature phones with keypads, while the second version is available for iPhone and Android-based smartphones. iPhone and Android users have access to additional features such as the ability to make bookings easily using Express Checkout.