Finalists 2013 : m-Iclusion

1191_Better-LifeProject Title : BETTER LIFE
Organization : HANDYGO TECHNOLOGIES PVT. LTD
Country : INDIA
Website : http://www.handygo.com/

Behtar Zindagi : ‘Behtar Zindagi’ is a location based Crops, livestock, market prices and weather advisory service which is a rural iVR service on 556780 up and running in all states of india. the objective of the initiative is to bridge the informational gap in rural community and provide information to info-poor community. The service aims at empowering the rural indian population by providing them relevant, accurate, updated and critical information on different verticals relevant to the The IVR application is in regional voice available in almost 16 regional languages of the states supported by SMS and Voice message. The information is location based content delivered with the help of zip code of the user. Behtar Zindagi consists of following knowledge domain broadly classified as Agriculture and Non Agriculture. i) Agriculture (Crops & Cultivation): Information about plantation, fruit, flower, vegetable and spices crops on the following verticals. – Cultivation Safeguard – Variety irrigation – Field Preparation Harvesting & Storage – Seed menu Weed Control – Fertilizer Crop rotation ii) Weather Forecast and Weather Based Agro and livestock Advisory iii)Information regarding food, vaccinations, and breeds is provided for animals iv)Inland and Coastal Fisheries the service is been used by 10 million users since launch with active customer base of 1.5 million across india.

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