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Colombo Ride 2.0 a Sinhala multiplayer mobile game, launched in 2008 revolves around a taxi driver who must find passengers to make a living. The environment depicted in the game is an identical map of Colombo, the business capital of Sri Lanka. It enables enterprises in and around Colombo to place their advertisements inside the game. The users can play a localized game and it also encourages other developers to create similar local games. It is an innovative way of educating those who are unaware of the roads and locations in Colombo.
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