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HiBuddy was brought into the market by Times Internet Ltd. (Indiatimes). To cope up with the challenges like time constraint and inaccessibility to internet, Indiatimes launched Hibuddy, which is India’s 1st social networking platform on voice. The site targets the youth who are the future population in all metros, suburban and rural India. It facilitates in expressing, sharing & connecting with new & existing friends. Users also have facility to listen, like & comment on friend’s posts. The issue of accessibility is solved by the launch of this service. It is emerging in mobile advertising space where brands can reach their customers even in rural areas & provide deals & discounts to them. It facilitates feedback on voice.
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