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- Stimulate innovation and creativity
- Provide recognition and a platform for the benchmarking of innovations in the mobile industry
- Provide participants with networking opportunities so that strategic business alliances can be formed
- Exposure to investment opportunities, venture capitalists and investors
- Create a larger pool of knowledge workers that is essential for the development of the mobile content industry
- Increase the general awareness of the development in the mobile content creation and 3G usage
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