YELLOW PAGES FOR FARMERS
Reliable inputs of an assured quality are necessary for every farmer. Private input suppliers also need a pure sub base of farmers to use their products and gain maximum benefit from. Win Miaki addresses the problem by introducing a smartphone-based tool called Krishi Yellow Page (KYP). It is a smartphone app that runs both online and offline to collect the input supplier’s and farmer’s information, and make it available centrally and individually to their partners digitally. This is a customised version of regular directory service, specifically for agriculture-related stakeholders.
It is better for both the donor-funded projects as well as for private sector companies to build up a comprehensive
mechanism to interconnect input suppliers-producers-buyers, for a common benefit. Donor funded projects can easily identify the concentration of their beneficiaries (farmer/input supplier), their behaviour and can design a good solution for them. Private sector can use this mechanism to give more benefit to their user base and secure their business throughout the network. A simple yet effective networking system, KYP is a necessary tool to cater to the above problems in the cheapest way.