Use of Mobile and complementing applications and embedded services for enriching the information society by aggregating digital content pertaining to travel and tourism thus help creating knowledge rich information society; offer of travel and tourism related information and services like real time travel bookings, location and transport information, including through GPS and GIS.

Each Award Category will be judged by a Panel of Jury. The jury comprised of eminent personalities from the private and public sector, industries and the academia, and is selected based on their knowledge and expertise. The Jury Process Consist of:

• The process commences from the date of closing of nominations.
• The criteria set out for the Awards program is the general jury criteria that has been set by the m Billionth Award committee.
• The Jurors Panel of the respective Award Categories may modify the judging criteria to suit the respective Category in consultation with the Judging Chairman of the Awards.
• The Panels, in consultation with the award Chairman may transfer any nomination received to another Category, to ensure “best fit”.
• The initial judging is through online review of the nominations by the Jury Panel.
• The decision of the Jury will be final and binding.
• The Jurors panel reserves the right not to give an Award for a Category, if the nomination does not meet the standard.
• The final results will be announced during the Award Gala.
• All materials received during the judging process shall remain confidential.

• Content: quantify matching quality of content and services delivery, relevance of content and its utility value
• Interface: usability, user friendly, easy surfing features, interactive nature
• Technical specialty: Innovative design with unique features of applications having user appealing features
• Design: Design of applications and devises having larger user preference, aesthetic value with multimedia and other features with audio‐visuals, graphics
• Accessibility: cost effectiveness matching social and economic capital of different user groups with diverse needs in different income brackets.

Use of Mobile and complementing applications and embedded services for (multi-lingual) news broadcasting in all possible media format like text, audio, video, SMS, MMS, etc.; Reaching masses and enabling people with mobile devices for citizen journalism for local and regional news through interactive applications like twitter, facebook, and other web 2.0 mobile enabled applications including Mobile 2.0 dynamic media technology applications.

Use of Mobile and complementing applications and embedded services for supporting integration haves and have-nots – individuals, groups, differently abled citizens, women and children; remote locations, regions into the Information Society. Reducing the "digital divide" and "content gap" between technology-empowered and technology excluded communities; bridging society through basic, simple and also multimedia-enabled rich content.

Use of Mobile and complementing applications and embedded services for developing the consumer-centered model of health care where stakeholders collaborate to offer and manage health and environmental issues including health care system. Government’s initiatives to offer tele-health and environmental information and services to reach masses through mobile and its integrated applications including value added services (VAS).

Use of Mobile and complementing applications and embedded services for delivery of entertainment, games, sports, music, movies, songs, fashion, and contemporary lifestyle. Supplying digitized entertainment products and services; entertaining the user in this world's variety of languages and multi-media, peer to peer engagements for entertainment content creation, interactive games, application for sharing local music, movies, songs and in the process empower the masses through share of entertainment content.

Use of Mobile and complementing applications and embedded services for empowering the education paraphernalia; transforming schools, universities and other educational institutions through interactive, personalized and distributed learning resources; providing education(al) services and education management systems for the rural based educational institutions, especially schools. Serving the needs of the learners to acquire knowledge and skills for a complex and globalizing world; creating active m-learning communities and target models and solutions for mass training, supporting first steps in multimedia for better learning societies.

Use of Mobile and complementing applications and embedded services for empowering citizens and serving public services clients; fostering quality and efficiency of information exchange and communication services in governmental and public administrative processes; strengthening participation of citizens in information society decision making.

Use of Mobile and complementing applications and embedded services for preserving and presenting cultural heritage in line with the challenges of the future; demonstrating valuable cultural assets clearly and informatively using state-of-the- art technology and new media platforms on mobile as media. Supplying digitized products and services; offering the users in this world's variety of languages and its cultural diversity; supporting movement from one-way to two-way, from single to multiple players, interactive cultural diversity and the synergy between analog and digital platforms on mobile apps and devices.